According to a new report from Search Engine Land, Google is working to create a new search index for mobile users. The smartphone search index will be separate from the desktop one which won’t be as up-to-date as the mobile search index. The index will be ready in the following months.
Google initially revealed that they’re working on a new mobile search index at the SMX East event last year. Although there are no specific details about the new search index, the report does state what its purpose is going to be. By having a separate mobile search index, Google is able to provide specific mobile content rather than extracting the data from desktop content to create mobile rankings.
According to the new report, Google’s Gary Illyes has confirmed that the new mobile index will be released in a few months. He also previously discussed the index at Pubcon but never gave an exact timeline at that time.
A separate, more frequently updated mobile search index than a desktop one, is seen by many experts a natural move for Google. The company’s overall objective is to create a better mobile search experience. Their mobile-first initiative has been prevalent since 2015. This new split in the search index means that Google will be among the first to adapt to the fact that there are more mobile searches than desktop searches.
Google’s decision to prioritize mobile searches has implications for site owners and SEO alike. Currently, you need more than just to have a responsive site or a mobile version of it. The loading speed of your site has become one of the most major determinants of its success. According to a survey by Google, 53 percent of users will leave a site if it hasn’t loaded in up to three seconds.
The best way to create an optimized mobile site is publishing content through Google’s Accelerated Mobile Pages (AMP) technology. It addresses the problem of slow-loading sites by selectively loading the relevant information for the user. This makes the process almost instantaneous. Google says it takes less than a second for AMP page to load at it reduces up to ten times the data the site usually uses to load.
What do you think about Google’s new initiative?
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