New Wolfenstein II Ad Campaign Sparks Intense Political Controversies

Wallpaper for Wolfenstein II

Bethesda re-appropriated Trump’s slogan for the latest Wolfenstein campaign

Bethesda has recently released a new ad campaign to promote the upcoming Nazi-killing game, Wolfenstein II: The New Colossus. This campaign uses a variation of the already popular slogan of President Trump, Make America Great Again. However, the word “great” is replaced with “Nazi-free”, which sparked a lot of unexpected and unwanted controversies.

The campaign re-appropriates President Trump’s slogan

The Wolfenstein series has always been well-known for depicting the killing of Nazis. The latest game presents an alternate universe where Nazi Germany has won World War II, and is currently in control of Europe and the United States. Therefore, the central campaign behind Wolfenstein II is to get the US rid of Nazis.

This is why Bethesda took the already popular slogan, changed it to suit their campaign, and overlaid the text over a video game sequence showing Nazis marching on the American streets. However, this came in a strange time for the US , when alt-right supporters are marching through the streets.

There are no hidden political messages in Wolfenstein II

Although that wasn’t Bethesda’s intention, the Wolfenstein campaign fell right in the middle of a controversy. Many people interpreted the anti-Nazi message and the Trump correlation to a campaign against the president’s supporters. Therefore, the ad sparked a lot of unwanted reactions, so Bethesda felt the need to clarify the situation.

The video game company insisted that there were no political motives behind the release of this ad campaign, and it didn’t want to promote violence or the massacre of any supporters. Wolfenstein has always been about killing Nazis, but this is just a video game. Also, the general conception was that no one should get offended about the slaughtering of Nazis since, for about 70 years, they have been regarded as bad guys.

The fact that the release of the game coincided with alt-right supporters marching in the streets is purely coincidental. Wolfenstein II is merely a game, so it shouldn’t be taken seriously. It has been released only for entertainment purposes, so there are no secret messages or connections hidden in it.


Image Source: Flickr

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Michael Turner

Remember that strange guy from high-school who never seems to be paying any attention to classes and is completely absorbed by his doodles and sketches? That’s was me 14 years ago. I’ve been drawing for as long as I can remember - according to my mom, since I was in diapers - and that has never changed - except for the diaper part. For a very long time I thought that animations and graphic design are my calling, but two years ago I got side-tracked and started building an interactive website with a couple of friends. It received instant gratification from fellow internet users, and that’s when I realized that the virtual medium is where I belong. I can freely share my passions with others, work on ingenious new projects and find the most fascinating information about, well, everything. I spend most of my free time writing reviews for crazy gadgets on ArgyllFreePress, I work as an interactive designer for an independent firm and I also received my Fine Arts degree from the University of Oxford.