The craziness of Chinese towards the tech world, specially their addiction of smart phones turned the China into the biggest mobile market of World over night. Xiaomi the standout local smart phone market leads the market segment overnight and sells more phones in China than Apple. “The Apple of China” is coined for the Xiaomi.
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According to a research firm IDC, tablets haven’t quite taken off in China and Apple still led the market with a 28 percent share during the second quarter last year by selling just 1.48 million units, the 10% of all of Apple’s iPad sales during the period, according to the data compiled by Bloomberg.
Xiaomi at the very right time entering the tab’s market and unveiled its first tablet in Beijing yesterday. According to Mr. Jenny Lee, who is an early investor in Xiaomi and a Shanghai-based managing director at GGV Capital, “Chinese are starting to adopt tablets over PCs, particularly in offices. Xiaomi will have to chase Apple and Samsung, the market leaders in tablets globally and in China. That’s a race Xiaomi is all-too-familiar with”.
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The Global ambitions of Xiaomi have not yet materialized and its success at home town China has not interpreted to other markets yet. Only 3% of Xiaomi’s sales are out of the China and rest of the Xiaomi’s smartphones have been sold in China. Hugo Barra, a vice president at Xiaomi responsible for international expansion stated that, “The new Mi Pad tablets will be available in China starting next month, and will eventually be offered in other markets, including Southeast Asia, India and Latin America”.
The doubts are not very big that Xiaomi could repeat its smartphone success in tablets.