The big A just got a face-lift, and their Apple dot com website that went live today is redesigned. There’s no Store tab present anymore, and the company removed the store.apple.com domain. This is a huge change for Apple’s website which is considered to be one of the biggest online retailers in the world.
The buying experience has been changed to keep up with the times, and now when you finish browsing for products, and decide to buy one, you’ll not be transported to a separate store, and both actions can be accomplished on the same page.
My personal experience with Apple’s store was not that great. It’s not the fact that I just hate keeping a ton of unnecessary tabs open, subsequently draining my RAM one cell at a time, but I just hate swapping, and going back and forth when there’s an easier way to do it.
More filters, and more sub-pages for landing pages make the buying experience more intuitive, thus making giving customers all the tools necessary to buy Apple product.
There’s a unified shopping cart now – welcome to 2015 Apple; and whatever you wish to put in there, will follow you wherever you go on the website, and a drop down sort-of menu will showcase what you’re spending money on.
After you’re set on what to buy from Apple, a single page appears where you can select all your traditional choices, and if you want to extend the warranty or not.
Apple dot com is witnessing 1 billion users traffic each year, from 40 different countries across the globe.
Apple’s website, according to Alexa.com, is in the top 50 most visited websites in the world, and its traffic rankings put it at number 34 in the US. Here’s some food for thought. The majority of users that visit Apple dot come are female, and the browsing location is school related.
It’s unsure at the moment if the whole website is going to be temporarily taken down whenever a new product will hit stores, just like they did with their Store page every single time a new device, or gadget was about to be launched.
What we do know is that the new redesigned Apple dot com was launched without a hitch today, and it hasn’t experienced a single second of down time.
But why redesign the store? To fit the ever growing mobile platform of course. Sure, switching to the Store app, and back to the original page isn’t that hideous on desktop, but when you’re on mobile, it can get a little bit tricky.
Image Source: 1