Mobile web surfers rejoice. Apple’s iOS 9 will be able to block ads while using the Safari browser – it’s going to be similar to how AdBlock Plus works for desktop users.
It’s quite the bad news for content creators, but let’s not despair just yet. Apple will most likely build in a feature where users can whitelist websites, and most likely Apple’s going to have its very own curated list.
Apple’s iOS 9 seems to be a divine gift – more and more awesome features are announced each day.
Those who use the desktop version of Safari already have this ad blocker built-in, and iOS 9 users will be able to opt-in for this feature once Apple’s new software starts to roll out.
Ads are just plain annoying, and they are getting more creative with each passing year. There are ads that play a video in a newly opened window, and others who just hide their exit button so well, I had to perform an ALT+F4 command. They are sneaky, and vile, and if I encounter them on your website, I’ll surely never visit you again.
Apple doesn’t need ads plaguing their Safari browser, but the company works with developers and advertisers that create banner ads on mobile apps. It will surely hit them, and they company will probably be bashed by their industry colleagues.
iOS 9, and its new ad blocking feature, will also hurt Google, which makes most of its revenue trough search, and AdSense adverts. Indirectly, of course, so let’s not get ahead of ourselves and start a conspiracy theory that Apple wants to bankrupt Google.
AdBlock is known for reducing up to 40 percent the revenue that content creators make, if they use Google AdSense. For those who base their income solely on mobile traffic, things will get a lot worse later this year with iOS 9 launching.
Apple just bashed Google at their WWDC conference. Claiming that it’s absurd, and wrong to use your user’s email addresses and their search histories for their advertising gain – even though Google never discloses this information to a third party.
Apple works tightly with advertisers that launch ad campaigns on mobile platforms, but the company didn’t say anything about this. A little bit hypocritical of them, don’t you think?
iOS 9 will be available this Fall for free for the public, but if you’re a developer who enrolled in their iOS developer program you can jump on the bandwagon and start testing it out.
