Chrome, one of the most popular Internet browsers tightens up its security even further as Google starts guarding users against deceptive content. The way it does that is in reference to the kind of ‘hidden’ links that anyone can – at one point – fall victim to.

For example, even if one is particularly careful about which parts of a website they click on and are careful enough to even look at the true URL that is displayed in the bottom left part of the browsers, it can still happen that sometimes, a seemingly innocent download button or link may actually turn out to be something different. Sometimes it’s ads, other times it can lead you to more worrying things such as malware or viruses.

Google announced that its browser, Chrome, will also start working in accordance with the social engineering policy that was announced in November by the company. According to it, the browser will analyze embedded content on a web page and try to determine whether it falls into the category of social engineering, whenever it attempts to act, look or feel like a trusted entity.

As a result, Chrome should prevent you for actually accessing any dangerous content by adding a gateway webpage before you actually reach the malicious website’s content. Similar to what antivirus programs have been doing for years, basically. The red gateway page will let you know that the content on the website you’re trying to access may be dangerous for you, give you details about it and prevent further action.

There is no mention of a ‘Proceed’ button yet, or whether the browser will or will not allow you to venture out on the targeted website. This is obviously a great addition to the browsing experience, but if you look at it both ways, it may have a problem here or there. Firstly, it’s certain that websites that always indulge in the irritating ‘advertising’ practices will end up getting flagged and the users kept safe from them. However, it is not unheard of for websites that do not truly have malicious content on them to also get flagged.

Without knowing what exactly triggers the new Chrome feature to prevent access to a website when it considers it ‘dangerous’, there is a chance that some smaller, innocent websites but with a poor design choice and desperate to pay for the bills via some questionable ads will also end up getting flagged and inaccessible.

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