Another partnership that Facebook has made with the developer of leading publishing software WordPress brings writers an easier method of posting articles via the Instant Articles feature. This new update hasn’t been noticed by a great number of users so far as the feature in question was only pushed to a limited and rather small number of publishers. However, come April 12th, the new feature, and the WordPress integration will be made available to the entirety of Facebook users, writers, bloggers and regular users alike.
So thanks to this Facebook – Automattic partnership, writers will be able to post, modify and update content even easier than before thanks to the direct WordPress plugin that will exist within Facebook itself. While it may not seem like a groundbreaking implementation, the Instant Articles feature will greatly assist those accounts that are connected to both platforms.
It is estimated that more than twenty-five percent of all the websites that exist worldwide are powered by the WordPress publishing software. Along with all the benefits of having both your editing and publishing tools along straight into the media environment that you wish your posts and articles to reach, the WordPress plugin has another several functionalities. One such functionality is the provided ability for content creators to adapt the format of their blogs and articles to suit mobile versions of their articles. This will increase the readability, the format as well as the loading times of said webpages on mobile means.
This new Instant Articles feature also includes several optimization improvements for media and visuals for the content creators’ articles. During its preview demonstration, developers showcased how the plugin can benefit writers using a demonstrative example from the Foreign Policy magazine – with and without the Instant Articles feature.
According to Chris Ackermann, a Facebook engineer that has also worked on the development of Instant Articles integration, there are two ways in which publishers can use the tool. The more fundamental method entails only activating the plugin to create Instant Articles when they use standard WordPress templates. Alternatively, the tool also offers a more detailed and customized production feature for those who wish it, allowing you to make use of multiple additional features.
Considering the partnership with WordPress, the Instant Articles feature may gain a lot more ground in the near future. While the Facebook feature has existed since last year, there weren’t many publishers who were able to make use of it.
Now, with the addition of the WordPress plugin as well as the benefits regarding advertising revenue, a larger number of users may start using it once it goes live globally in April.
Image Source: 1
