When we first heard last week that Logitech was equipping itself with a new logo, and a new brand called Logi, we didn’t really know how to react. Or even how to pronounce Logi. Well, exactly like we used to – Low-gee. But still, it seems like a weird idea.
Today we witness Logitech’s new Logi Blok Cases that protect your iPad from unwanted damage. The first products to appear under the Logi brand name are set to launch this August. The Blok family will protect your most cherished iPad Air 2, and iPad Mini.
The Logi Blok Cases are equipped with unique extra-absorbent polymers which, Logitech notes, will help protect your device – your iPad can withstand drops from up to six feet high onto hard surfaces like concrete.
The Logi Blok Cases aren’t the first protective cases to appear, and considering that they are quite expensive I don’t know how Logitech will make a buck out of them. An expensive new-comer trying to put its foot in the door might not be received that well by the public.
Considering that there are cheaper ones out there, which have their positions cemented in the industry, the Logi Blok Cases might flop hard.
I’m using at the moment Speck’s DuraFolio iPad Case, which is much cheaper, and is already known in the industry.
The Logi Blok family is comprised of:
- The Logi Blok Protective Shell
- The Logi Blok Protective Case
- The Logi Blok Protective Keyboard Case
The Logi Blok Protective Shell is for iPad Air 2, and all the model available for iPad Mini. It’s just a protective shell, which Logitech likes to put it as – ” […] a simple and sleek design that is ultra-protective, yet maintains the integrity of the iPad to make it feel as though you’re holding the iPad without a case.”
The Logi Blok Protective Shell is going to be available in black, violet, red, teal, blue, and it will cost you $40.
The Logi Blok Protective Case is a little bit more expensive $70, and it can – “[…] firmly hold your iPad at any angle within a 50-degree range.”. It’s going to be available only for the iPad Air 2. It will be available in black, red, violet, teal, and blue.
The Logi Blok Protective Keyboard Case for the iPad Air 2 will feature a detachable screen cover, and keyboard, and it will be equipped with a special designed row for iOS shortcut keys. It will cost about $130, and it will come in black, teal, and blue.
The Logi Blok Cases family will be available in U.S., Australia, New Zealand and a few select countries in Europe when August hits.
