In less than 5 hours from now, the event that has filled the internet with predictions regarding the upcoming Apple releases will be taking place at 10 AM Pacific time today. Finally, the public’s theories regarding a possible new iPad model, the phone that is iPhone 5 sized but includes iPhone 6 standard of hardware as well as some news about what’s in store for the future of Apple Watch may be finally confirmed. Or otherwise, there’s no telling what surprises Apple has in stock for us.
As a pre-emptive move on behalf of Apple, in expectance of the event, the Apple Store has been closed temporarily since 4 AM PT, putting a pause to online shopping for now. According to reports, the website will be updated with the new suspected purchases once the press event begins later today and be recommissioned as a result.
Accessing the store website is still possible right now, allowing you to browse products, but effective purchases are offline. Attempting to make a purchase will greet you with the following message: “We can’t wait to show you what we have in store. Our virtual doors are just about to open. Thank you so much for your enthusiasm and your patience as we work to get everyone in as quickly as possible. Keep checking back, because it won’t be long now.”
However, those expecting some huge product announcement may end up slightly disappointed as it’s not very likely for Apple to announce major mobile devices during this time of year. It is more usual for the tech giant to announce or release its upcoming state of the art devices during fall, September and October scoring as the most likely time for them to do it.
Several reports speculate that this change of pace in Apple’s conduit may be the result of dwindling sales that the company seems to be confronted with as the market becomes diversified with highly performant devices that compete head to head with the former’s.
Apple’s tag line for the press event taking place today is ‘Let us loop you in’ which could very well be a teaser for one of two possible versions of the story. One is the suspected release of a whole new series of Apple Watch bands including a fashionable version of the Milanese Loop. The other may refer to where the Apple headquarters is located – 1 Infinite Loop – which would suggest something relating directly to their home office and appointed infrastructure.
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