Image source: apple.com
We were all shocked when the former CEO from BlackBerry, Thorsten Heins said back in 2013 that within five years the tablet will be dead. His prediction doesn’t quite seem as ridiculous now, just two years after he made it, seeing how tablet sales are declining. IDC claims that for the first time ever, the sales of tablets have declined in the fourth quarter. This basically means that consumers have ignored tablets during this holiday season and focused more on other devices such as drones, Chromebooks and fitness trackers.
The decline
Four from the five major tablet manufacturers, including Apple, have reported serious declines in sales. Even though Apple released the new iPad Mini 3 and iPad Air 2, the tech giant saw negative growth of around 18 percent. Similar declines were reported by Samsung as well. However, Apple still dominates Samsung in terms of market share.
The fourth quarter is still a very successful one for Apple because of the iPhone 6 and iPhone 6 Plus. Despite this, Apple’s CEO Tim Cook said the iPad is facing challenges.
We may get a new iPad in the future called the iPad Pro. This new device is said to have a 12 inch display and better multitasking capabilities. However, an analyst at IDC, Jitesh Ubrani said the new device won’t be able to take back the fortunes that Apple has seen in the market.
Amazon seems to have taken the biggest blow in the tablet market. The company’s growth declined by 70 percent and we wonder if the Fire smartphone had anything to do with this. But Ubrani thinks there is a much simpler explanation than that. The fact is that Amazon dominated the low-end of the market until now but companies such as Asus, Acer, RCA and E Fun are taking over.
There are other things that are responsible other than dropping prices. The innovation of these devices has simply disappeared. All the people who wanted a tablet in the past all have one at the moment and the small differences from one generation to the next one are simply not enough of a reason for people to upgrade.
It seems that the only big improvements on next generation tablets are better cameras, better screens and relatively faster CPUs. The truth is that there is not dire need to upgrade to a newer generation as long as all the games and apps work just as well on older ones.
Some people also believe that the phablet trend is more or less responsible for the death of the tablet.
Microsoft’s Tablet PC was intended for the masses but ended up being successful only with field workers and professionals. The iPad was able to reinvent the market by being able to put apps and the Internet at everyone’s fingertips. However, smartphones with bigger screens are able to do the same thing right now which means that tablet manufacturers will have to focus on more specific things their tablet devices could offer.
The tablet is currently being reinvented for smaller audiences such as kids and gamers and even though the tablet market will probably never see the attention it has seen in the past this doesn’t necessarily mean these devices are dying.
