Recently there has been a large amount of mystery surrounding the American tech giant Apple: first it was the Apple Car, now Apple VR – headsets or possibly something else. Because the company does such a great job of keeping most of its projects quiet and has yet to let the public know just what it is planning for the near future, the more it entices people to dig a little deeper into the giant’s secrets.

There have been rumors travelling around Apple’s name for the past month, and each suggests that the company is busying itself with more than just a couple of things. Albeit the headlines suggesting that Apple’s iPhone sales have been dwindling in Q4 of 2015 in favor of the wide variety of Android phones and even the Chinese newcomers, it turns out that Apple’s new direction is not related to its smartphone sector.

After a large uproar that started when Apple was leaked to have signed domains for an Apple Car, people started speculating that the company may be considering joining in on the automaker market. Together with the fact that Apple seems to have been closely communicating with the DMV on numerous occasions.

Then again, the public ended up completely disregarding the fact that it may very well be related to Apple attempting to integrate its CarPlay in vehicles that will start being put on sale in 2017, featuring ‘smart dashboards’.

Now, a new series of rumors seems to be travelling around the tech giant. Given the recent trend that involved Microsoft, Google and Facebook focusing on virtual reality and developing their own version of virtual reality headsets. It seems that the trend has not passed right by Apple as Tim Cook, the company’s chief executive, suggested that the company is starting its own VR initiative.

It would appear that the company has recently acquired an augmented reality start-up, named Flyby Media and hired Doug Bowman, namely a person who has researched related topics such as immersion in virtual environments. While Apple did not go out of its way confirm that they are indeed starting their own VR or AR division, it is very likely that this is the general direction. Once again, Apple does not seem to be very willing to openly discuss it at this point in time.

However, it is general knowledge that this is not the first acquisition of this nature that the company makes. According to CNBC, Apple has been building a team of experts over the past year.

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