At the beginning of this year Samsung and LG both unveiled curved TVs. The revelation that was curved TVs didn’t really take off as it was expected to, but at the time of the launch it was all the Internet was buzzing about.

Today Vizio, American electronics manufacturer, has released a spoof advertisement for a pair of glasses that are meant to transform curved TVs into flatscreens. The spoof itself is quite funny, but it also announced Vizio’s new tagline for the coming year: Beautifully flat Ultra HD.

Vizio has always separated itself from the pack, by giving customers what they want, at a lower price than what the majority is offering.  Now, with this new mock advert, Vizio is going one step further and is blatantly mocking curved-screen TV manufacturers Samsung and LG.

The TV ad sounds as a 90’s cheap advertisement:

Is your new curved TV causing you frustration? Is the picture distorted, disappointing and just a disaster? Wouldn’t it be great if there was a simple, easy to fix that and more?! Well, now there is! Introducing the anti-curve glasses. Turn your curved TV into a beautiful flatscreen! Anti-curved glasses are easy to wear and perfect for everyone in the family… even pets! And they’re available in a variety of colors, including camouflage. Call now and we’ll toss in a special seating guide to help you find the best seat for your curved TV.

Vizio even offers a cup holder to attach to the glasses! The company ends their mock advert with the pitch, three simple sentences: Don’t fall for the curve. Beautifully flat Ultra HD. Vizio beautifully simple. Vizio is basically telling us all that curved TVs are all about the hype and that a flatscreen TV is superior.

But is Vizio right? Do curved TVs really offer a better viewing experience or are they just a gimmick? Well, after reading up on it online, we’ve found that most reviews have concluded that the curve of the TV is indeed nothing more than a cosmetic feature. Aside from that, all curved TVs are much more expensive than flat ones. Also, it appears that the curvature of the TV doesn’t increase immersion, and that the impact on the picture is quite subtle. This is the last thing people who are looking to buy a curved TV want to hear! Another really drawback of the curved TV is the fact that the curve creates geometric distortions, more so than flatscreen TVs.