Fried Chicken tastes better when you have a fully charged smartphone.
Indian fast-food and smartphone lovers will have a pleasant surprise when they will visit Colonel Sanders’ restaurants. A couple of lucky few customers will receive a special edition KFC battery pack as part of the “Watt a Box” campaign.
Smartphones were designed to make the world a better place. They are making the life of the users significantly easier as they offer the same basic functions as a computer. Adding an increased number of free Wi-Fi networks, and you get a computer in your back pocket.
The problem with smartphones is that their battery lasts a short period. The more you use the device, especially for apps that require an Internet connection, the quicker the battery runs. As Murphy’s laws dictate, that usually happens when you need your smartphone the most.
To come to the aid of the battery-hungry customers, KFC has launched a limited campaign that tries to solve this universal problem. Some lucky customers will get the opportunity to charge their smartphones while enjoying a delicious fried chicken meal.
The “Watt a Box” initiative features a 5 in 1 meal box that contains, apart from the usual fries, fried chicken, crispy strips, and sauce, a power bank of 6,100 mAh.
Technically, 6,100 mAh is more than enough for charging two battery depleted phones. However, some customers that have already tried the KFC battery pack argue that the “extra ingredient” can only be used to charge one phone.
The KFC battery pack that comes with some of the 5 in 1 meals sold in Indian KFC restaurants is removable. The cost of such a meal is only 150 rupees (which is about $2.20, AU$3, or £1.50).
The exclusive gadget-friendly 5 in 1 box is unfortunately only available in some Mumbai and Delhi outlets. The campaign is short-lived, and KFC has not stated anything regarding a possible expansion of the program.
KFC managed to make this “element of utility” possible by partnering up with Blink Digital, a Mumbai digital agency. This is not the first time that the two companies partnered up. Last month, they launched a campaign named “Plate of Hope.” The project is meant to feed the underprivileged children in India in collaboration with World Food Program.
Image source: Wikipedia
