Despite what a sensitive and disputable topic website ads are, it would seem that Apple isn’t the only one who’s willing to turn a blind eye to it: the Samsung Browser does not frown on ad blockers either. This change was done over the weekend and it allows you to download and install ad blocking extensions from Google Play as long as you use the Samsung Internet browser on a Galaxy phone.

The reason ad blockers are one of the largest topics of discussion regarding internet traffic these days is because in more than just a few cases they are the reason website revenue ends up plummeting to the ground. While at the beginning, ad blockers were only regarded as a great addition to browsers as they helped reduce loading times and the sluggishness of heavier websites, they soon became the bane of advertisers.

Recently there have been more and more websites that will not only notify you when they detect ad blockers but some even go to the extent of not providing content, or providing it in limited amounts while you still refuse to disable it. Which is why some of the decisions that phone makers and software developers may seem questionable to some.

Regardless, it would seem that Samsung has always embarked on this path as the company seems to have partner up with Adblock Fast. As a result, users can now freely download the popular Adblock Fast app off of Google Play in order to drastically improve browsing performance of their mobile devices. While the change has yet to attract more app developers to submit their own ad blockers onto the store, it is probably too soon to speak of it.

Statistics show that the Adblock Fast has gained more success than expected in the short time since it has been made available to mobile phones. So far, more than 200,000 users have downloaded it and are actively using it on a variety of platforms. But while this is one of the most popular version of ad blockers out there, it is surely not the only one. The popular iOS Crystal ad blocker has become available for Android devices last weekend too, with its release finally getting a green light from Samsung.

The users that have already hopped onto the ad blocker bandwagon are reporting an improvement is browser speed by more than 50%. But the only reason this is possible is due to the new content blocker extension API that got baked into the latest version of the Samsung browser.

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