In many respects, Twitter feels like the Wild West of social networks: a disorganized flood of tweets from all kinds of sources. Users find it difficult to keep track of who’s following you and your activity, but it’s just as bad for brands and influencers.

Thankfully, Twitter has launched a companion app called Engage that can help address the fact that there are no tools to monitor and manage feedback and audience engagement.

But with the Engage app, users can get a big-picture sense of their followship with “real-time data and insights,” according to Matt Dennebaum, the Senior Product Manager at Twitter.

How does the app work, exactly? As Dennebaum wrote in a blog post, Engage surfaces your Twitter mentions – basically each time a follower tweets at your account – by sending you notifications.

At the same time, the companion app also provides users with a detailed dashboard of statistics that you can examine whenever. It will display the number of retweets, likes, mentions, and impressions that have occurred in a given time frame.

Plus, Engage features percentage changes and weekly totals so you know how you or your brand fared in the past seven days. And for those interested in the little details, Twitter’s new app also allows you to individually track the performance of images, GIFs, and videos.

“As creators, influencers, and public figures, you have a special connection with your followers on Twitter,” explained Dennebaum. “Through Tweets, you can share content and have conversations with fans and other influencers in real time — and now we’ve made it easier to manage those daily interactions and measure success.”

Engage has not been equipped with a Twitter timeline, but that’s its design. Instead of having yet another app filled with tens of thousands of tweets, you get a distillation: only the mentions you want and the statistics in the form of pure metrics.

By default, such a design has its downside: Engage is isolating, separating you from the Twitter fray. Instead, you’re simply broadcasting content and awaiting a feedback in the form of retweets and “likes.”

But given that many popular Twitter accounts already tend to be one-sided, Engage could be the app that formalizes the status quo.
Image Source: Quartz