Uber is maintaining its status among the ride-hailing companies by constantly bringing new features passengers and drivers can use to make their relationship more comfortable.
So, Uber will now allow riders to schedule their rides – provided they’re not more than 30 days in advance.
The first people to get access to the new service are business travelers located in the Seattle area; the scheduling option became available at 11 a.m. on Thursday. Quick expansion to more cities is something Uber has already promised.
Tom Fallows, Uber’s head of global experiences, said the new option hopes to attract meticulous planners with busy calendars to their side, as well as riders who “want an extra degree of assurance Uber will be there when they head out.”
No-one wants to miss an early morning flight because there’s no ride to take them to the airport. “They sleep better knowing their Uber ride is arranged,” Fallows said.
App users with a business profile will be able to schedule a trip by simply choosing a route, and set a date and time. According to the announcement, scheduled rides will not be pricier than the normal Uber ride; however, they are similarly subject to surge pricing.
“If you’re requesting the ride at 8 a.m. on a Monday morning and it’s super high demand, surge may apply just like it normally would,” Fallows explained. “We send riders a push notification on the way, notifying them if there’s any surge.”
The scheduled rides can be modified up until the driver has been dispatched; when users receive the push notification about the driver already being en route, they will still be able to cancel without penalty within 5 minutes.
Fallows added that the option to schedule rides will initially be available only on UberX, but the taxi-on-demand company wants to expand it to other Uber lines soon, such as black cars.
Seattle was chosen for the first launch because the city has a lot of business travelers. Even though scheduling is a simple concept, Fallows explained it needed heavy planning so the dispatching system would work efficiently.
Uber’s engineers are expecting to receive feedback for the Seattle rollout of the new feature.
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