Withings Go is a cheap activity tracker that gets you up and running – if you’re too lazy to do any exercise, it’s about time to consider buying a fitness gadget that’ll help you scrape off some of those extra pounds.

There are so many activity trackers to choose from – Jawbone UP24, Jawbone UP 3, Garmin Fenix 2 and Fenix 3 to name just a few; that it’s quite hard to imagine how the Withings Go will break into this overly saturated market.

Yet, the Withings Go might just actually become top-dog in no time due to two fantastic choices.

• The E Ink display provides excellent battery efficiency.
• A countdown that continues to motivate users.

The Withings Go will be available in Q1 of 2016, retailing at $70 a pop. It can be slipped into a pocket, hung from button, snagged to a belt or even worn on your ankle or wrist. Regardless of whether you choose to place it, you just need to carry it and the Go will efficiently track your day to day activity.

Running, walking, swimming – thanks to being waterproof up to 5 ATM; and even sleeping. Consumers don’t have to manually switch between tracking modes as it knows what you’re doing!

Thanks to the Go’s E Ink display, which doesn’t require that much power-juice, the activity tracker can run on just one button cell battery for approximately eight months.

To keep tabs on your activity levels, the Go uses the free Withings Health Mate app that is available for Android and iOS. Owners can even set a specific fitness target goal. All of the progress will be displayed on the Go by using the highly-motivating circular countdown.

Guilt was, is and will always be a huge motivation tool, and go figure, a company has found that it can actually make a ton of money out of marketing it.

The E Ink display comes with a touch button, which serves users as a easy to use switch when they want to change between tracking modes and fitness goals.

If you want the Go to become a simple, but animated watch, you can use the touch button to do so.

Even when there are a ton of other devices that can keep track of your activity levels – such as smartphones, smartwatches and other dedicated fitness trackers;  Withings does an admirable job of pushing a fresh gadget into the sea of fitness trackers.

Considering that nobody really wants to take their smartphone or smartwatch with them for a few laps in a pool, or on a rainy jog, the Go, and other devices like it, will forever have a place in our lives.

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