Work startup Asana has been retooled by Facebook co-founder Moskovitz. It’s a brand new start for the magical tool that replaced the so-dubbed tyranny of the E-Mail!
The work-collaboration market is estimated at $50 billion – no wonder Moskovitz decided to redesign Asana so it can push it to more businesses around the world.
Asana isn’t the only company that tries to take a chunk out of the huge billion-dollar-filling pie. Companies such as Basecamp and Slack are looking more into new ways on how to revolutionize work collaboration tools by leveraging how humans naturally work together.
This is also Asana’s main quest at the moment.
Asana is six years old and it was started by one Facebook co-founder named Dustin Moskovitz, and a former Facebook lead engineer called Justin Rosenstein. Yesterday, they announced that their software aims to further simply how groups of people interact at work.
Key features that you can find in the new Asana tool include a complete makeover on how we use e-mail. Called Conversations, it will turn your old timey e-mail into a huge organized thread with a ton of options and actionable lists.
Another new feature, Track Anything will allow Asana users to easily group search using information found on a spreadsheet form.
Moskovitz notes that the Track Anything feature was a vision of his since the beginning of his venture company. At the current moment, Moskovitz’s company has about $40 mil in funding and over 140,000 corporate users, with 10,000 of them paying customers. Users include the Major League Baseball and The New Yorker publication.
Moskovitz noted on Wednesday that the company’s revenue has more than doubled over the past year.
Work startup Asana has a basic version which is entirely free – it’s aimed at a group of people that has no more than 15 members. The premium version however, costs $21 a month and its designed for teams of five members and it can even go upwards.
Rosenstein notes that he wants to put a stop to people who decide to talk about doing work, instead of actually doing it. Moskovitz adds that he feels a sort of sense of accomplishment when he sees non-profit organizations plan an attack strategy for the betterment of a community using his tool.
All of the changes have gone live starting today, except for the Track Anything feature. It’s still in its beta phase and Moskovitz says that it will be ready for users sometime in early 2016.
Newly hired Chris Farinacci, who formerly worked for Google for Work as a top exec, is now in charge of work startup Asana as a business operations manager.
