The reports from Wall street journal reported that Amazon has called off the pre-orders of Disney movies which are CaptainAmerica: The Winter Soldier and Maleficent. The company has entirely removed the choice of pre-order from its official website since Sunday.
This news of missing pre-order was first released by Home Media Magazine. Shortly, after this news a two page ad was published in the New York Times from the group named Authors United. More than 900 authors endorsed this advertisement that includes numerous popular writers as well like Stephen King and Donna Tart.
Amazon has engaged itself in several contract disagreements with some of the world largest companies in these few months. Previously Amazon fought with Time Warner Inc’s (TWX) Warner Bros, and the Hachette Book Group, which is the world’s fourth biggest publisher to reduce the cost of their products.
This time Amazon wishes to convince the Disney group through a reduction in its revenue. This tact will certainly put Disney in a terrible state of affairs since the entire entertainment studio depends upon the DVD sales Currently,. Amazon can be considered as an additional revenue generator for Disney because most of the people make use of internet for reservation. Therefore, Amazon has applied a strong technique in order to pressurize its vendor,
On the other hand, when Amazon was asked to make any commentary on this matter. It simply stated that sales always ascend when the cost is low and it is evidently proved through the data accumulated by the company.
Michael Turner
