Facebook is testing an option that will let people buy directly from the website. Facebook which is the largest social network in the world is trying out a buy button to facilitate users in buying directly from their website instead of just hosting ads.
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Even though it seems like an amazing business idea it seems rather ironic considering Facebook CEO Sheryl Sandberg is reported to have said earlier this year that Facebook had no plans to go in to direct e-commerce. Perhaps the idea was motivated by competition, as Twitter and Google. Inc are making it easy for their users to buy goods from their sites. In a Facebook blog post yesterday, the company communicated that the service was being tested with some small and medium-sized businesses in the US.
This is not the first time Facebook is taking such a step but efforts in the past have not really been fruitful an example would be Facebook Credits – a virtual currency – which was later abandoned.
After the initial digestion of the new idea, one starts to wonder how it will exactly work. Well, the information at the moment suggests that transaction privacy is paramount and Facebook said in a blog post that they had taken steps to ensure that the payment experience was safe
