Nintendo’s position on creating its own games for smart phones is stance that is extremely well-known since the company has denied for some time this concept. The organization has uphold this position for a long time before gradually taking one small step at a time by developing applications, and not games per se, for modern phones, and for those who are expecting to see one day similar games to Zelda and Mario appear on their intelligent phones, well that might become reality in the near future.
The company has lately declared that they will be joining forces with the Japanese corporation DeNA and both of these organizations will be developing a new series of games for mobile phones. Now, before thinking that this implies we will be seeing some unknown titles and figures wearing Nintendo’s trademark on them, this does not seem to be the situation, since all these games will have Nintendo’s technical compatibilities. However, they will not be exactly the copy of The Tale of Zelda for your smart gadget, but we consider this being a phase towards that route.
New cross-platform services working across smart phones, tablets, Nintendo hardware and PC will also be produced. Thanks to the statements released by the officials at Nintendo, they intend to focus their efforts on new applications that will be using Nintendo IP, these being developed specifically for the modern generation of portable devices. They did say that that the games and their characters will be aimed at building fresh experiences for those who are already familiarized with the famous Nintendo, gaming universe.
This cross-platform that is currently being produced will take the place of Club Nintendo, after this will be shut down in the course of 2015. During the press conferences held these days, the company’s representatives made it clear that their games for smart phones are now only in an early stage of development.
Company’s president, Mr. Satoru Iwata, has been asked how Nintendo can maintain the image of a company that creates products that are safe for children, as opposite of many games today that are free-to-play, with violent scenarios and how kids are sometimes exploited when playing them. Iwata declared that he wants to keep consumer trust, saying that Nintendo likes to put its values on creating games that are safely played by children of all ages.
The Japanese giant in gaming industry has resisted entering into the market of mobile games for several, but even so, recently they have experimented different free-to-play scenarios. This indicated a certain interest from the company and its will to take a dive onto the portable gadgets scene.
Even in February this year, Nintendo’s officials were still skeptical regarding the idea of producing mobile games, since the prices for the products created for smart phones or tablets are declining very quickly.
According to the news coming also from DeNA, they say that in order to make sure that all their clients will have a high quality of game experience (the main factor that supports the partnership between Nintendo and DeNA), only a variety of new games compatible with intelligent devices, including mobile devices, will be sold, rather than renewing older games that were initially designed for Wii console or for Nintendo’s 3DS gadgets. We assume the objective here is to gradually entice customers to play more new games on the Nintendo programs. It is quite relaxing to see a games giant like Nintendo taking a flexible position regarding this subject, but do not expect programs for Wii or 3DS in the near future.
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Roxanne Briean
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