Who doesn’t love good marketing ideas? A new video released by a manufacturing company has dazzled numerous viewers. A little girl drives a truck in a new Volvo video along an obstacle course. But don’t let your imagination wander too far, since the four year old controls the vehicle from a safe distance by using a remote. However, it must have been ten times more entertaining than controlling one of those toy cars.
As shown in the video, the girl named Sophie Brown trashes a lot of obstacles such as concrete blocks and hay bales. Sophie seemed to have a blast as the truck also passed through a drainage pond and by a wooden crate which was swinging from a crane. Even though the tour ended with the vehicle crashing into a building, the truck did not sustain any terrible damage. The truck weighs about 18 tonnes and is worth $163,000.
The remote control that was used by the girl was highly sensitive in order to provide her with more control. She was able to operate the truck’s brakes, accelerator, steering and gearshift.
Richard Fritz, Vice President of Volvo Trucks, declared that in order to showcase the abilities of the truck, they wanted to give it a true challenge. As a result, they chose a four year old to test it.
So what is the purpose of this experiment? To prove the endurance of the truck with Volvo FMX technology. The vehicle is also equipped with Automatic Traction Control, which prevents it from getting stuck as it activates the front axle automatically. Volvo has previously set up scenarios such as this one featuring Jean-Claude Van Damme to prove the performance of its vehicles. It truly is a revolutionary method of testing vehicles without putting people into danger or damaging the environment.
The Launch Manager of Volvo Trucks, Gunnar Eliasson, stated that the test proves without a doubt the resistance of the truck, as well as its capability of coping with extreme environments.
The video can be watched on the official channel of Volvo on YouTube.
In the end, as a little girl drives a truck in a new Volvo video, it has become quite clear that viewers need tangible proof whenever a new product is created in order to be convinced of its capabilities. Furthermore, good promoting also needs to be creative and original in order to draw in the consumers.
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Roxanne Briean
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