“Try it for absolutely free” and it is a TV streaming box. You might not heard this technique of promotion especially for electronic goods before but this is a new offer by the Amazon targeted rigorously for a particular group.
An unusual promotion by Amazon, allows customers to try a product at home before buying it. Although the “try-before-you-buy” marketing strategy is prevail in many other industries but for this segment it is something new, neither Amazon tried it before for any product.
How it works – The promotion is for Amazon’s product “Fire TV”. If you get the email, Amazon will ship a Fire TV to you without charging your credit card, which has to be on file with your Amazon account. If you like it and keep it past the 30-day window, Amazon will bill you the $100 for the device. If you send it back, you won’t see any harm on your credit card statement. Well it is hard to interpret who the audience for this email is; it is being sent to customers both with and without Prime subscriptions. If other than targeted customer visit the site by using their own credentials, the system determine whether they are eligible or not and the eligibility criteria is not known.
amazonfiretv_homescreen_front
For me it is a “More Customer Oriented” form of 30-days return offer. The salient difference with this program is that customers won’t get charged up-front, but rather are paying at the end of the trial period.
It is an innovation in traditional marketing techniques also safeguards the company interest by avoiding bad debts and providing enhanced customer experience.
