A group of Netflix programmers fused company’s video with the virtually reality capability. It is presented by the Oculus Rift headset as a fun project Netflix Hack Day.
This application allows the customers of Oculix to surf through a floating 3D Netflix video catalog with the help of gestures. These gestures include turning of head and hand movements which make it fun for users to view a video in a VR theater setting.
Eric Smith, an analyst of Strategy Analytics stated that this new experience is probably an extremely persuasive differentiator for a mature service like Netflix. It will help the company remain on the top of the market. Though it is not suitable for common usage since the user can get perplexed through it.
Motion sickness could also be a major problem even though developments in VR technology are continuously explaining the problem.
Moreover, Smith said that no doubt the company has always lead the way in streaming special content since the last decade. The release of 4K video services in 2014 made the company more influential. This constant struggle helps Netfilx a lot in competing with its rivals.
Brian Blau, a research director at Gartner expressed that this communication with video through VR is quite appealing. Managing the video through gesture is far better than the typical remote control.
Deborah Campbell
