Rap Genius the popular lyrics website was banished from Google due to breaching the rules of the search engine on incentivized reciprocal links. However, the bosses on the site currently are in discussion with the web search giant in an attempt to have their pages relisted in search results on Google.
It came to light that Rap Genius not longer was appearing in searches on Google yesterday and as online speculation started to increase as to why the pages might have been taken off the search engine, which would account for a large portion of the overall traffic on the site, reps from the site admitted they erred.
The problem appears to be a recently announced blog affiliate program. One blogger made an enquiry about the new program, promoted on the Facebook page of the site and was given the response that if he were to include links to lyrics by Justin Bieber stored on the platform of Rap Genius in his blogs, then Rap Genius would sent a promotional tweet out about his site.
That blogger posted the exchange of emails he had with Rap Genius on his own site.
Due to the way the search engine on Google works, if enough bloggers were linked through to Bieber lines on the platform of Rap Genius using the correct keywords, the Bieber pages on the Rap Genius site would rate as higher for anyone that Googled the young retired pop artist. That would mean Rap Genius would be driven more traffic.
However, Google does not like it when websites play its search system that way. It therefore responded in quick and severe fashion as soon as they were aware of the ruse by Rap Genius.
As a plus for them, the bosses on Rap Genius did admit they had erred, but did insist they had thought the affiliate program was ok because links would just occur in posts that were artist relevant and no money changed hands.
The Rap Genius bosses also added they were quite certain that competitors on other lyric sites were carrying out things that violated the rules of Google to even a larger extent.
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