Habit wants to developed diets with personalized nutrition.
A recently founded startup company that has a somewhat unique service has attracted the attention of investors. Habit, a company focused on offering a personalized nutrition service in the form of meal kits, founded by Neil Grimmer, a co-founder of Plum Organics has attracted a $32 million investment from Campbell Soup.
The Campbell Soup Company has recently disclosed that they are the sole investor in Habit, which plans to launch a personalized nutrition service tailored to a person’s DNA. This approach to food based on science and data is the result of the Grimmer’s lifelong experiences, which he hopes to make them more mainstream. Habit also hopes to avoid the idea of one-size-fits-all diets by promoting a more innovative approach to our eating habits.
Unfortunately, the Habit meal kits will not be available until the early few months of next year. However, if you are interested in this new personalized nutrition service, the company has already started a waitlist.
The specific details of how the service will actually work aren’t all available as of yet. However, from it is known that before you’ll have your personalized meal delivered, you first need to get a test kit. The kit will analyze the specifics of your DNA, body metrics, blood, and a variety of other personal information. The company will use this data to determine the ideal nutrients in what ingredients are best suited for your body. Additionally, you can enlist the help of “coaches” recommended by the company in order to reach your health golds.
The company can either limit their service at offering the personalized nutrition data or they can even send specific meals to your doorstep if you decide to opt for the service. This type of nutrition comes highly acclaimed by the founder of the company. He stated that he was able to lose 25 pounds in six months through data-driven diets. He underwent genetic tests, blood analysis and determined how his body processed foods.
Campbell Soup has decided to invest in Habit because it recognizes how the food industry is being changed by the fusion of technology, food, and well-being. Through their partnership with Habit, the company hopes to be part of the future of food industry.
Image source: Campbell Soup
