When we talk about iPhone and iPad, they got real importance to the business. Their technology is jumping into innovation every passing day where the company got 63 percent of digital download market that is paid. This is the report of researcher NPD group raised last year.
Apple has almost reached the point of music-streaming service Beats Electronics and acquiring headphone maker cost around $3.2 billion, it is going to be the largest purchase made by the iPhone maker. This deal is going to give the world most valuable and strongest music-accessories, which will increase Apple’s online music capability.
Apple music player always got great value to the company’s business, with popular demand of iPod music player and iTunes music store; it helped Apple to grow even more.
Since iPhone and iPad are more important to the business now days, Apple continues its addition to the feature of music. Due to Apple’s acquisition it is clearly signaled that this company is very serious about a music subscription service; we all know, world’s largest seller of music is iTunes, but it is only for downloading single albums or tracks.
Now, Apple has stepped into new form of music subscription service that cost $9.99 per month. This service gives user unlimited access to the songs in its catalog. Beats also features playlists made by musicians and DJs.
Last year Apple had introduced iTunes Radio, through which Apple did advertising to supported online music-streaming service that competes.
Chief Executive Officer Tim Cook said “We are not in the race to spend the most or acquire the most,”
Apple taking the bite of hip hop by buying the powerful brand of Dr.Dre and music mogul Jimmy lovine Beats. But this purchase is just not only for technology. After gaining popularity for its headphones and starting its music-subscription service, called Beats Music, it will challenge Spotify.
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