Swatch has denied allegations that it is currently working with Apple in order to make a so-called ‘smart watch’ – something which has so far been called the iWatch.
AppleAccording to VentureBeat, a technology website, on Wednesday, Apple have been working with “at least one partner, Swatch”, and the cite a source within one of the companies who has knowledge of the reported partnership between the two groups.
According to VentureBeat, the pair are currently working on a number or different styles for the iWatch, many of which will be released in different price ranges. The report also went on to note that Apple may indeed be working with several different partners in order to come out with the iWatch – something which may be much anticipated by die hard Apple fans.
The source for VentureBeat is also reported to have said that the styles that Apple is working on range from “geek to chic”, and that there will be a style to everybody. If the report is true, then this will be the second time that Swatch has ventured into the smart watch market. Over ten years ago, Swatch partnered with Microsoft, but it failed miserably due to poor sales.
Signs that Apple may be increasing, as reports have found that sales of the iWatch could match the sales of the iPad, and many of Apple’s competitors – namely Samsung and LG – have already released their versions over the past while.
If Apple does release it’s iWatch, be it in partnership with Swatch or some other watch manufacturer, they will more than likely take the market by storm, due to the fact that Apple has always consistently released great software and hardware, and big name brands such as Swatch have always been knowing for their great stylistic choices.