With all the doom and gloom the world is plunged into, here is some light news which may stimulate some humor. Microsoft has attempted to go after Apple in its latest advertisement, comparing Cortana against Siri. Cortana is a digital voice assistant like Siri. The advert shows a husband asking Cortana to help him with the anniversary plans. In the ad, Cortana obliges adequately while Siri is unable to do the job.
The slight to Apple in the ad in through the repeated comparisons between the two voice assistants and Siri constantly being “unable to help.”
In the end Cortana automatically gives the husband a traffic alert while Siri finishes by admiring Cortana. This is certainly not the first time Microsoft has made fun of Apple in an ad and it also isn’t the first time Cortana has proves its worth against Siri, considering the disparity between the score predictions of the World Cup between the two softwares, with Cortana’s predictions being more accurate.
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