The growth in online shopping demonstrates the impact of the digital economy on our routine lives. Lately, a survey has recorded that three quarters of Britons shop through cyberspace. This three quarters Britons are almost 76 percent of the entire population, which means 38 million people.
In 2006 a study by the Office of National Statistics showed that a sum of 2 million people goes online daily for shopping. Whereas in 2008 the proportion was almost 54 percent, but this time the ratio of the masses has increased remarkably.
The major reason behind this escalation in the figure is the increase in the usage of internet in our daily lives which has altered the habits of customers. Nowadays, the internet plays a vital role in every aspect of life, whether its news, movies, games, banking etc.
According to the statistics, in 38 million people, mostly buy sports goods, furniture, toys, travel arrangements and clothes online. The most interesting thing the survey has revealed is that man purchase things from internet more as compare to the woman. The ratio of man went 3 percent higher to 75 percent than the woman who stood at 75 percent. These men and woman are generally are of age 25 to 34. This age group is the one who perform their daily activities on the internet for instance banking or selling things etc.