Play station 4 has sold almost 10 million units worldwide. If we compare it with the sales record of the previous play station, then PS4 broke all the records. The PS3 had sold half of the units as compared to PS4 whereas PS2 reached the mark of 10 million in about twelve months. Though PS2 was considered as the most popular console in the history of Sony.
This is the time period in which smart phones and tablets have taken all the market of console games. However, in this tough era PS4 has succeeded in winning the attention of the entire world.
The interesting part is that the reason behind this great success is still mysterious. Shuhei Yoshid, the head Sony Worldwide Studios said that the company is completely clueless and has no clarification for this great success of PS4. Moreover, he expressed that it is truly beyond the expectation of the company.
No doubt this huge success of PS4 is making the organization restless since they desire to figure out the reason behind this huge success of PS4. The revelation of the cause would provide a great help in the formation of new strategies.
There are several possibilities of this success on which experts of Sony are yet working. One of them is the failure of Xbox One. People usually believe the release of Xbox One a terrible disaster for Microsoft. The chief reason behind the ineffective launch of Xbox One is the long list of requirements which came along with the game.
Deborah Campbell
