Nordstrom Inc. has declared to launch the Like2buy platform. Like2buy is planned to present a faultless shopping experience for customers on Instagram. It will make the American retailer the first company to put out something like this which will allow Nordstorm customers to directly buy items from its Instagram page.
The company explained in detail the entire procedure of selling and purchasing. When a customer picks up a photo of the thing which he wishes to buy then he has to click on Nordstorm profile. Shortly after the click a gallery will emerge on his computer screen and then he can go to Nordstorm.com in order to complete the process.
Moreover, customers can employ the service of “My Likes” through which they can create the list of things for their future shopping.
The company is planning for a partnership with Curalate which is a visual marketing and analytics firm. The firm is ready to launch on Target’s Instagram page in a day or two.
Bryan Galipeau, social media director of Nordstorm stated that their customers want speed and convenience integrated in all their favorite shopping spots. Through this Nordstorm will link itself with nearly 500,000 customers on Instagarm. The company wishes that clients will find inspiration, beauty and fun through this innovative program. Like2buy make the experience better for the customers who wants to be in touch with the latest fashion or to redeem the things which they want to purchase in the future.
Deborah Campbell
