
Lift announced that it would introduce the new multi-stop feature
Lift announced on Monday that it would soon introduce the new multi-stop feature. This new option will give users the possibility of adding multiple stops during their trip.
The novelty of the feature is that users can inform their driver of the multiple stops they want to make before being picked up. Whether they want to give a lift to another friend or stop for a cup of coffee, for example, on the way to their destination they can now inform their driver in advance. If the friend they were supposed to pick up cancels the meeting, Lift allows them to modify the trip and remove the pick-up destination at any time.
Adding this new feature is just another move to encourage people to carpool and to make the journey more convenient for the users.
Previously, if more customers wanted to share the same ride and had distinct drop-off destinations, they’d have to inform the driver ahead of time or modify the final destination once they arrived at their first destination. The multi-stop feature simplifies this process.
Hundreds of thousands of customers are manually modifying their final destination after their first step, a Lift spokesman admitted, and this might be an inconvenient for the users.
The San Francisco-based company announced that this new feature would be available soon but did not give any exact indications of when this new command will be rolled out.
Asked whether Lift can survive the global dominance of Uber, a source close to the company said that customers want diversion and choice.They want to be able to open both apps and decide which alternative is cheaper or closer. Many experts also agreed to this opinion and said that they played the two services against each other themselves.
Both companies seriously spend on incentives to attract drivers and riders. The network effect which is familiar to both companies is two-sided: the more drivers the company has, the faster they can pick-up passengers; the faster they can pick-up passengers, the more drivers they will need to hire.
Lyft is known to have paid more attention to collaborating with public transit while Uber’s ubiquity creates comfort for far-flung customers who do not have to worry how they will travel from the airport to their hotel.
Image source:Flickr
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