The Eye Tribe was acquired by Oculus, the VR technology from Facebook. This is a great acquisition for Facebook which realized that for better VR they need an eye tracking company like the Eye Tribe.
The first rumors about this acquisition were made public in a Facebook post by Robert Scoble. This acquisition was also confirmed by a spokesperson from Facebook. The terms of this deal were not made public yet.
The Danish startup, The Eye Tribe was launched in 2011 by 4 students from the IT University of Copenhagen. The startup was created in order to make eye tracking accessible to the masses. This is why Facebook acquired them for Oculus.
The eye tracking technology that is provided by The Eye Tribe is a great fit for Oculus because it offers a simplified and enhanced user experience. The eye tracking devices for computers have a small price of $99. This is another advantage for Facebook.
Many people are wondering how Oculus is going to use the technology that the eye tracking company is developing. The company already produced special technology for VR that generates perfect graphics that can save computational power.
The technology for VR is named The Eye Tribe Tracker Pro and it allows every user to connect a device to another computer machine so that it can monitor eye movement when a person is reading a sheet music or scrolling down a page.
This is a great step for Oculus and it is going to make it even better. The eye tracking tech is important for Oculus and is going to be a great partnership for both of the companies. The Danish startup has taken a grant from The Danish National Advanced Technology Foundation of $2.3 million.
This acquisition is great for Oculus and it is certain that the Danish startup is going to benefit from this too. Let’s wait and see what new features is going to have Oculus after it starts using the eye tracking tech too. 2017 is going to be a great year for technology.
What is your opinion about Oculus? Are you interested in the VR technology?
Image source: Flickr
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