Not a long time ago, Google released a new feature on its Maps app, which was meant to show people the calories they would burn if they chose to walk to a certain location. However, this feature didn’t reach the desired effect, so Google decided it was better to ditch it.
The cupcakes showed how many calories you could have burned by walking
The update was supposed to promote activity as a healthy option, and to convince users to walk to their direction instead of taking the car. Therefore, it calculated how many calories they would burn if they opted for this healthier alternative. If you selected the walking route, these calories were displayed as small cupcakes.
However, users didn’t grasp Google’s good intentions, and slammed the new feature everywhere on the web. Most of them took to Twitter to express their disapproval of the cupcakes, and blamed Google for being mindless about those people who struggle with eating disorders or similar issues.
Users didn’t refrain from expressing their disapproval of the feature
Seeing the negative feedback the feature had received, Google admitted the cupcakes were merely an experiment. The company performed a brief session of testing on iOS but, since it hasn’t been welcome by users, the feature will be dumped.
Users had other things to complain about. Since the calories are displayed as pink cupcakes, some of them found they were subtly addressed to women. Others didn’t make such extensive associations, but still found the feature was quite unsuitable for Google Maps. If users are interested in the calories they burn, they have plenty of other designated apps to use.
After this failed attempt, Google will probably stick to keep Maps free of useless updates, and focus more on its strength and advantages.
Image Source: Wikimedia Commons
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