Apple has announced a union with IBM to make sure that they will remain the number one mobile enterprise. This deal will help Apple a lot, since it will utilize all the business connections IBM has, for designing new application and in gaining their confidence.
Apple has more clients than blackberry in the area of business that will surely choose Apple products over Blackberry. Inspite of this fact they want to increase the ratio in the field of enterprise for which they form an agreement with IBM.
IBM will make it easier for Apple to develop more than 100 business specific for enterprise operations. They will begin a new service named Apple care specially for the usage of enterprise. IBM will particularly help Apple in the promotion of their new devices to the business class, in the view of the fact that IBM has thousands of business clients. According to Rometty, the Ceo of IBM, it will help in expansion of business for both companies.
They have been partners since a long time but that partnership will merely allow IBM to access Apple’s Application programming interference as much as the other partners had. IBM is more excited for this contract because now they do not have to be in the long lines like other companies to ask Apple to accept their applications.