Recently, Apple has set new regulations for developers who are building apps through the Health kit feature in iOS 8. The foremost rule is that the developers are not permissible to utilize date for advertising. The health data which will be stored on iOS 8 powered device could be a gold mine for the ad agencies.
HealthKit presented as a part of iOS 8 provide developers a set of APIs to share their apps’s data with Apple’ss new Health apps. This new iOS Health hub will allow users to view data related to their sleep, heart, rate, calories burned , blood sugar and cholesterol.
As per the reports of The Financial Times , Apple informed all the iOS developers that they cannot sell the users’ health information data to any advertising platform accumulated through the HealthKit.
Moreover, Apple stated that the app developers can share the data only for the objective of medical research paper.
Apple believes that Health kit will permit users to share their health condition directly with their doctors. Therefore, the company is in dialogues with healthcare professionals and health insurers about how this app can be utilized in the Healthcare area.
Apple has also put some restriction on the usage of this data. The apps which are particularly designed to offer health and fitness service can use HealthKit APIs.
Rumors are that the company’s executives are also in talk with US Food and Drug Administration. Whereas, other health business like assured Apple that they don’t sell data which could recognize the users.
Apple is expected to launch iPhone 6 and a new iWatch in the event of September 6. Both the two devices would be connected to HealthKit.
