It seems that the already crowded market of music streaming apps continues to grow. One year after Pandora bought what was left of Rdio, the company has recently unveiled their newest app, Pandora Premium. The company’s vision on what an on-demand music streaming service should be will be competing with apps like Spotify, Apple Music, which offer a similar service at the same price, but with more features.
Although the basic features of Pandora Premium such as ad-free streaming for an extensive library of music available anytime, and the option to save your music offline, can be found in all similar apps, Pandora Premium sets itself apart from competitors through personalization.
For example, one of the best features of Pandora’s app is the ability to automatically add similar songs to your playlist, just by tapping a button. Another great feature is the personalized search, which will provide results based on your listening history. It will take your preferences and music tastes more seriously than any other service. In the browse section as well as in the new release section, you will only find music tailored to your tastes.
A cool personalized feature of the intuitive, sleek and clean design of Pandora Premium is the ability to change the artwork based on what music you are playing. Additionally, the app will include all your prefer preferred music and radio stations familiar to the current Pandora users.
Pandora Premium will be available for both Android and iOS users during the early stages of 2017 and will feature a $10 per month subscription service. This is very similar to its competitors such as Apple Music, and Spotify. Despite the market being quite crowded, the company hopes to achieve a number of 11 million subscribers by 2020.
Pandora already has almost 80 million users on its ad-supported version and it hopes to convert at least 20 percent of those users to paying subscribers. Their estimates are cautious since Spotify manages to convert around 25 percent of its users. However, there have been companies who were not able to make a successful transition to a paid service, such as Soundcloud who had 125 million free users before.
Are you currently using Pandora? If so, are you planning on getting a subscription?
Image source: Google Play Store