Google Acquires Fabric Developer Platform from Twitter

Google has acquired Twitter’s Fabric developer platform.

Twitter is looking to get in a better financial situation and for this purpose, it has started to sell some of its non-essential division to other companies. The most recent transaction involves Google who has purchased not only the Fabric developer platform but some of their mobile app tools as well.

After the acquisition of Twitter, last year fell through, the company now has to become profitable on its own. For this purpose, it’s looking to streamline its services and focus on aspects that actually produce revenue. For example, Twitter decided to shut down Vine, the somewhat popular 6-seconds video platform and relaunching as Vine Camera, without the ability to hosts video as it can get quite expensive.

Besides the notable Fabric transaction, Twitter also managed to sell its Answers mobile app analytics, Crashlytics, reporting feature, Fastlane development automation system, and Digits SMS login system. The Fabric developer platform was initially launched in 2014 as modular SKD which allowed devs to choose different options on how to improve the apps. Now, the platform is used for apps with a total of almost 2.5 billion users built by 580,000 developers around the world.

The news of regarding the transaction involving Google was made public by the Fabric on a blog post and was confirmed on Twitter by Jeff Seibert, a senior direct of the product. The post states that the acquisition by Google will lead to a new chapter in the life of the Fabric developer platform. It reveals that the entire team will be joining Google’s own Developer Products Group, working directly with its Firebase team. This make sense since both divisions have the similar goal of helping developers create better apps.

The acquisition by Google was ideal for Twitter, as the company seeks to sell off many of its divisions without upsetting the people which depend on them by shutting them down. The specific terms of the deal were not revealed.

Despite the current and future changes implemented by Twitter, the company is still looking to invest in public APIs, while continuing to retire and sell other divisions like the commerce one. Nonetheless, it will continue to allow users to make donations to various charities.

What do you think about Twitter’s future?

Image source: Fabric

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Roxanne Briean

I am a geek, a gamer and a writer. I have always been fascinated with the online community. At the moment I work as a full-time writer and study interior design. When I'm not scouring the net in search of interesting new gadgets and software I spend my time in MOBAs or drawing.