After receiving many complaints, LinkedIn finally launched a new design for its app on both iOS and Android devices. Having more than 396 million users, the online platform is trying to get them to use the application more frequently, and not just the website. So what are the changes they made?
First of all, they changed the design a bit, using now lighter colors, such as medium blue and white. There are only five tabs, which makes it easier to navigate and find the information that you need. These tabs can be accessed through the menu found at the bottom of the screen.
The “Home” tab brings together the activity feed of your connections and the news, as well as updates and posts from companies you are following. Furthermore, it also features recommendations for jobs or simply interests, based on your settings.
The “My Network” tab includes connection requests, as well as the option of sending requests and searching for people. The messaging tab has been properly upgraded to look much more like a chat box, thus abandoning the terrible email-like design.
Your profile can be accessed through the “Me” tab, which also serves for seeing the persons who viewed it and who is sharing your content, as well as commenting on it. There is also a “Search” tab, used of course for finding information, connections or jobs. Apparently it is 300 times faster than the older version.
The Vice President of LinkedIn for products, Joff Redfern, stated that their goal was to make a faster app that is much easier to use.
However, many users have been complaining over the years. For instance, the messaging feature was heavily criticized for looking like an inbox for emails. Many people stated that they don’t even check it anymore since it usually is full of spam.
The CTO of Ocho, a social video platform, Jourdan Urbach, was one of the users who asked Reid Hoffman, one of LinkedIn’s co-founders, simply why the application is heavily unresponsive as well as confusing. This happened during the event of Fortune Brainstorm Tech in Aspen, CO, at a session of questions and answers.
Even though LinkedIn finally launched a new design for its app, only time will tell if this will bring more people to use the application or not. Even though it is equipped with everything one would need in order to fully experience LinkedIn, many users might prefer to access the platform on their personal computers.
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