WhatsApp Processing 50 Billion Daily Messages

The cross-platform service for messaging, WhatsApp, announced on Tuesday it was handling over 50 billion messages each day. The app has become one of the most popular messenger platforms for instant messages for smartphones and amongst the fastest growing app in the market today.

Jan Koum the company’s CEO and co-founder announced the news during a DLD conference on Tuesday in Munich, Germany. The app is currently serving over 430 million users, which is up from the announced 400 million in December of 2013.

The app, said Koum, is available on every mobile platform, including Windows Phone, Blackberry, iOS and Android. It has been listed amongst the top rated apps in the app stores.

Makers of the app WhatsApp have focused constantly on delivering a user experience that is incomparable by integrating Push to Talk messaging, sending messages via video on Windows Phone, maintaining an advertisement free environment and more.

Processing close to 54 billion messages daily is the next milestone that has added to the achievements of WhatsApp.

The company has not been shy about sharing statistics about number of users or daily message with the public. Until April of 2013, the company was processing on average 20 billion daily messages, which jumped up to over 48 billion each day in December of 2013.

With such a dedicated following, the messaging app WhatsApp is regarded by many as more popular than Twitter and Facebook Mobile messenger.

The most interesting company policy is the subscription model. One-year service is $0.99 to keep it free of advertisements and free for anything dealing with the service such as connected Apps or stickers.

The phenomenal amount of messages on WhatsApp had overtaken SMS said one analyst. Message volume growth is maintaining is acceleration, with some believing it has passed Twitter.

Koum told listeners at the conference in Germany that the app has no games, gimmick or ads. The company said Koum only wanted to focus on their messaging. If game playing is what people want, Koum said there were many sites they could play on.

Koum added that there were plenty of sites building their service around advertising.

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Michael Turner

Remember that strange guy from high-school who never seems to be paying any attention to classes and is completely absorbed by his doodles and sketches? That’s was me 14 years ago. I’ve been drawing for as long as I can remember - according to my mom, since I was in diapers - and that has never changed - except for the diaper part. For a very long time I thought that animations and graphic design are my calling, but two years ago I got side-tracked and started building an interactive website with a couple of friends. It received instant gratification from fellow internet users, and that’s when I realized that the virtual medium is where I belong. I can freely share my passions with others, work on ingenious new projects and find the most fascinating information about, well, everything. I spend most of my free time writing reviews for crazy gadgets on ArgyllFreePress, I work as an interactive designer for an independent firm and I also received my Fine Arts degree from the University of Oxford.