Although Twitter is one of the more unconventional social media platforms due to the fact that users share news and chat through a limited number of characters, the company is gradually diversifying its services and features. It has recently added the capacity for users to watch 360-degree live video on Twitter.
The new feature is available to all users when it comes to watching videos. However, only a limited number of content providers and big name broadcasters can publish the video on Twitter using Periscope, the company’s live streaming app.
The new feature comes just as Twitter started to focus more on live video and events. The company’s new strategy is not surprising considering that video is Twitter’s number one ad format when it comes to revenue.
Furthermore, the launch of 360-degree live videos is that much more essential for the Twitter to remain relevant, as many of its competitors like Facebook and its Instagram app already launched such a feature earlier this year and they continue to invest heavily in video features, believing that it is the future of communication and overall media.
Twitter’s new live video feature will have a lot of beneficial implications for the company. It will be able to attract large media companies to release their content on the social media platform. The new feature also suggests that Twitter is keen on integrating Periscope as a core service of their social media platform. It is very likely that it will lead to the creation of a unified platform with one single large user base and audience.
Furthermore, the new live video feature will likely lead to an improved viewing experience for Twitter’s various streams of TV content such as NFL matches. Additionally, it could even become a platform on which to provide live video content compatible with VR headsets.
Despite the potential that the new feature holds for Twitter, the company still has a lot of competition from a lot of companies, including Facebook, Google’s YouTube or Amazon’s Twitch. Twitter’s future will likely depend on the success of these type of feature since the social media platform is not yet profitable but plans to become during next year.
Are you a Twitter user? If so, how often do you watch videos on the platform?
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